Our
Story
The MT Creative is a boutique consulting agency for retail, spa, and hospitality brands — offering a dynamic, multi-pronged approach , outside-the-box approach to every project. We support the growth of brands through work that engages all the senses, raising the bar on experience, maintaining attention to detail, coupled with an unrelenting dedication to service. New York based, but globally minded.
FOUNDER | Meredith
Meredith’s career began in 2005 with Abercrombie & Fitch overseeing visual merchandising globally for the organization. In her 21 years with the fashion industry mainstay, she upheld the brand’s unique vision and expanded their customer reach internationally, opening doors in 31 countries, and managing merchandising and brand translation in 1000+ stores. This time created a foundation and comprehensive understanding for the business in merchandising, buying, forecasting, and trend.
In 2017 Meredith was tapped to join the team at goop to lead the brand experience arm of their brick-and-mortar business. In her 3 years with goop, she opened 24 goop retail pop-ups and permanent stores. She managed all visual merchandising, goop branded product launches, as well as third party product assortments with the buying/planning teams. Her role established transformational experiences by working closely with the marketing teams to produce events hosted in shops, In Goop Health seminars, and all other partnership gatherings.
In 2020 Meredith started a new role with Blackberry Farm and Blackberry Mountain as the Senior Director of Retail. Blending the worlds of hospitality and retail, Meredith oversaw product development, buying, e-commerce, art direction, supply chain and distribution for the luxury property. This allowed for a 360 approach to a lifestyle brand incorporating development of spa and wellness goods, several culinary concepts, and a range of homeware.
Based in NYC, Meredith still travels the globe regularly for inspiration.
